We are pleased to have advised Manchester-based digital agency Glass Atlas on its acquisition of performance marketing agency Summit, including Summit’s proprietary Productcaster platform, for an undisclosed sum.
This transaction marks another significant milestone in Glass Atlas’s growth journey, bringing the group’s headcount to approximately 240 and combined revenues to £22m. It follows a series of strategic acquisitions, including Brave the Skies, Bring Digital and This is Digital, and continues to build on the group’s ongoing investment from Foresight Group.
Founded in 1999 and based in Hull, Summit is a performance marketing and commerce consultancy specialising in retail and eCommerce. As a Google Premium Partner, the business has built a strong reputation for delivering at scale and maintaining long-term client relationships across the full lifecycle of digital commerce strategy.
Productcaster, one of Europe’s largest comparison shopping services (CSS), adds a valuable proprietary technology capability to the Glass Atlas group. The platform supports more than 500 brands, generating over 15 billion shopping clicks annually, with strong adoption across European markets including France and the Nordics. Its client base includes Wickes, Silentnight, Arco, Tommee Tippee, Levi’s and IKEA.
Following the acquisition, the combined group’s client portfolio now includes American Golf, Footasylum, Cotton Traders, Richer Sounds, RNIB, St John Ambulance and GoShorty, among others.
Our team provided both corporate finance advice and financial due diligence, led by Brett Marsden, Elise McAuliffe and Taran Chaudhry, alongside corporate tax advice and tax due diligence delivered by Sally Fuller and Steve Chamberlain.
Brett Marsden, Corporate Finance Partner at bk plus, said: “Glass Atlas has built a clear and compelling platform in the digital agency space, and this acquisition represents a strong strategic fit. Summit brings genuine specialism in retail alongside a scaled technology asset in Productcaster, positioning the group strongly for its next phase of growth. We are delighted to have supported the team on this deal.”